Rebrand Mood Boards

Since the start of the academic year, we’ve been talking to you about our brand and from your feedback we know that the current brand isn’t hitting the mark. We need to be clearer about who we are and what we do, improve our accessibility and be more transparent.

You also told us that our brand didn’t reflect our values of collaborative, empowering and radically inclusive. We are now looking at how we engage with you, how to be more relevant, and part of that is our visual identity and our look and feel.

Our goal is for our brand to be more fun, community-focused and innovative, and to show our uniqueness and independence from the University, as your student-led Students’ Guild.

Following this we have three brand directions showcased through mood boards. These mood boards are not meant to showcase a final design, their purpose is to give an idea of the potential look & feel and guide us in the direction that you feel best represents your Guild.

To give your feedback, review the mood boards below and complete the survey at the bottom of each board. Click the buttons below to see each mood board and access the feedback surveys.

If you would like to find out more information about what we've done so far, visit our Rebrand webpage.

Mood Board 1
Mood Board 2
Mood Board 3

Board 1

Raw Collage

'RAW' hand-drawn - Grunge - Industrial - Doodles - Expressive - Urban - Illustrated

A mixture of graphics and photography creating a flexible creative design that feels personal.

This direction would allow the Guild to have fun and experiment with an innovative, youthful approach.

What is the mood

  • Humanlike / friendly personality complete with humour
  • Vulnerability/empathy
  • Scrapbook of your Exeter experience
  • Not afraid to experiment
  • Celebrate students' individuality
  • A bit more rebellious
  • More informal and creative

This might include…

  • Rough textures
  • Doodles
  • Grungy illustrations
  • Collage
  • Social Media vibe
  • Real life everyday photography
This image shows mood board 1, Raw Collage. Graphics in this image include some hand drawn elements, doodles, photographs of people smiling and having fun, and positive messages including “be yourself”. Photos and messages have sticky tape on the edges, as if in a scrapbook. This board represents a flexible, creative design which feels personal.This image shows mood board 1, Raw Collage. Graphics in this image include some hand drawn elements, doodles, photographs of people smiling and having fun, and positive messages including “be yourself”. Photos and messages have sticky tape on the edges, as if in a scrapbook. This board represents a flexible, creative design which feels personal.This image shows mood board 1, Raw Collage. Graphics in this image include some hand drawn elements, doodles, photographs of people smiling and having fun, and positive messages including “be yourself”. Photos and messages have sticky tape on the edges, as if in a scrapbook. This board represents a flexible, creative design which feels personal.This image shows mood board 1, Raw Collage. Graphics in this image include some hand drawn elements, doodles, photographs of people smiling and having fun, and positive messages including “be yourself”. Photos and messages have sticky tape on the edges, as if in a scrapbook. This board represents a flexible, creative design which feels personal.

Please note these examples are not Guild work and the copyright is with the original creators. These mood boards and examples provided are to give a feel and direction, and will not be the final visual for the Guild.

Board 2

CONTEMPORARY GEOMETRICS

Geometrical FLAT - Contemporary - Minimal - Abstract – Vectors

Confident, dynamic constantly evolving to reflect popular and contemporary design.

This direction would allow the Guild to lean into to a more flexible, contemporary approach to convey our voice and mission.

What is the mood?

  • Dynamic personality complete with friendliness
  • Strong & supportive
  • Honesty/clear message
  • Creates cultural mosaic
  • Established/empowering layout
  • Futuristic & energetic

This might include…

  • Geometrical patterns
  • Free-form curves
  • Big bold typography
  • Flat vector shapes
  • Bright colours
  • Layered photography
This image shows mood board 2, Contemporary Geometrics. Graphics in this image include big, bold typography and many bright colours, with repeating geometric patterns. This is a minimal and abstract design, with different shapes and patterns at its heart. This board represents a contemporary design, which is evolving constantly.This image shows mood board 2, Contemporary Geometrics. Graphics in this image include big, bold typography and many bright colours, with repeating geometric patterns. This is a minimal and abstract design, with different shapes and patterns at its heart. This board represents a contemporary design, which is evolving constantly.This image shows mood board 2, Contemporary Geometrics. Graphics in this image include big, bold typography and many bright colours, with repeating geometric patterns. This is a minimal and abstract design, with different shapes and patterns at its heart. This board represents a contemporary design, which is evolving constantly.This image shows mood board 2, Contemporary Geometrics. Graphics in this image include big, bold typography and many bright colours, with repeating geometric patterns. This is a minimal and abstract design, with different shapes and patterns at its heart. This board represents a contemporary design, which is evolving constantly.

Please note these examples are not Guild work and the copyright is with the original creators. These mood boards and examples provided are to give a feel and direction, and will not be the final visual for the Guild.

Board 3

Bold Contrast

Minimal BOLD - Clear message - Flat - Direct - Contrasting

Energetic, emphatic and straightforward use of the message and clear photography creates a powerful outcome.

This direction would allow the Guild to showcase what we do and who we are in a bold, energetic way and make a statement.

What is the mood?

  • Transparent personality complete with friendliness
  • Statement message
  • Almost forces the viewer to pay attention to message
  • Content and features are protagonist
  • Uses the power of space
  • Direct/clear use of photography
  • Window into the student experience

This might include…

  • Bold simple messaging
  • Flat vector graphic icons
  • Big typography
  • Very few elements
  • Reduced colour palette
  • Window/frames for imagery
  • Contrasting colours
This image shows mood board 3, Bold Contrast. Graphics in this image include bold, direct messaging with big typography. Images have a reduced colour palette with black and one other colour featuring. Photos are surrounded by frames.  Other smaller elements of this board include hearts and line vector patterns. This board represents straightforward use of message and clear photography to create a powerful outcome. This image shows mood board 3, Bold Contrast. Graphics in this image include bold, direct messaging with big typography. Images have a reduced colour palette with black and one other colour featuring. Photos are surrounded by frames.  Other smaller elements of this board include hearts and line vector patterns. This board represents straightforward use of message and clear photography to create a powerful outcome. This image shows mood board 3, Bold Contrast. Graphics in this image include bold, direct messaging with big typography. Images have a reduced colour palette with black and one other colour featuring. Photos are surrounded by frames.  Other smaller elements of this board include hearts and line vector patterns. This board represents straightforward use of message and clear photography to create a powerful outcome. This image shows mood board 3, Bold Contrast. Graphics in this image include bold, direct messaging with big typography. Images have a reduced colour palette with black and one other colour featuring. Photos are surrounded by frames.  Other smaller elements of this board include hearts and line vector patterns. This board represents straightforward use of message and clear photography to create a powerful outcome. 

Please note these examples are not Guild work and the copyright is with the original creators. These mood boards and examples provided are to give a feel and direction, and will not be the final visual for the Guild.